高端和创新不能仅停留在产品层面,更应该从消费者生活的场景出发。
当其他品牌还停留在“洗衣”层面时,卡萨帝已经在思考为用户提供衣物护理和搭配方案的阶段,卡萨帝洗衣机不再只是一件家用电器,更是一种圈层生活方式。
在我们为卡萨帝设计的高端成套智慧解决方案中,洗衣机承担的是“衣”的全场景护理,依托洗衣机、衣物护理柜、3D试衣镜等,为用户提供高端洗护、智慧洗烘、智能穿衣等一站式衣物护理方案。
卡萨帝定义洗护艺术实质上是对洗衣消费的认知升级,所以卡萨帝以洗护技术解决用户利益,以全场景艺术解决家的艺术。
High end and innovation should not only stay at the product level, but also start from the scene of consumer life.
When other brands still stay at the level of "laundry", Casarte has been thinking about providing clothing care and matching solutions for users. Casarte washing machine is not only a household appliance, but also a way of life.
In the high-end intelligent solution package we designed for Casarte, the washing machine is responsible for the whole scene care of "clothes". Relying on the washing machine, clothing care cabinet, 3D fitting mirror, etc., it provides users with one-stop clothing care solutions such as high-end washing and care, intelligent washing and drying, and intelligent dressing.
Casarte's definition of washing and care art is essentially a cognitive upgrade of laundry consumption, so Casarte uses washing and care technology to solve the interests of users, and uses full scene art to solve the art of home.
服务品牌年销售额超5000亿+。20年来深度沉淀行业竞争生态研究,为品牌建立体系化的零售竞争力,解决更好卖货背后的品牌体系与营销体系布局,围绕经销商为什么卖你产品?消费者为什么买你产品?两大维度深入构建品牌零售竞争力与终端零售竞争力。解决更好卖货背后的品牌体系与营销体系布局