厨房其实是一个能量场，我们为火星人赋能“中国温度X烹饪能量场”，一个店就是一个区域市场的能量场，不断为部落社群创造价值、体验与内容，烹饪能量场都是一个部落社群。

从消费者生活中去发现，通过烹饪能量场源源不断的为产品体验输出内容，通过内容将消费者聚集在一起，形成社群部落，最终通过有意识的内容、关系，去向消费者传递最终的真正价值。通过场景构建，激发消费者生活感悟与生活痛点，并容易让自身的痛点融入场景体验中，销售促进直击灵魂深处。

The kitchen is actually an energy field. We endow the Martians with "Chinese temperature X cooking energy field". A store is an energy field of a regional market, constantly creating value, experience and content for the tribal community. The cooking energy field is a tribal community.
From the consumer's life, we can find that the cooking energy field continuously outputs content for the product experience, gathers consumers together through content, forms a community tribe, and finally transmits the final real value to consumers through conscious content and relationship. Through scene construction, it can stimulate consumers' life perception and life pain points, and easily integrate their own pain points into the scene experience, and sales promotion directly hits the soul.