Master Kitchen以“不造产品,只造作品”的品牌理念,致敬经典,基于人、器、场这一互联互融的不同层面建构,借经典的、定制化的、智慧的,定义厨间品质生活的基准,旨在将西式厨间意趣及生活文化带至中国。
生活的品质,从厨房孕育,从产品到作品的重构与创造,是对一个传统事物的颠覆,所以品牌跟需要一个更加实际的品牌感知来加强品牌消费印记。
MK一起的起源来源于意大利精髓与设计灵感,从MK终端的露出更需要嫁接一个价值IP来让消费者感知意大利精髓与设计灵感,从墨研汉道思考,MK的品牌记忆点可以通过嫁接名人IP来实现,赋能MK米开朗基罗的造物艺术,一个是从石头到旷世作品,MK是从金属材料到家电作品,从金属材料到电器元件,从产品到作品的演变,对于品牌和品类来说是一种艺术的造物。从菜品原料到餐桌的艺术摆盘,对消费者来说也是一种艺术的造物
Master Kitchen pays homage to classics with the brand concept of "no products, only works". Based on the integration of people, tools and markets, Master Kitchen defines the benchmark of quality life in the kitchen with classic, customized and intelligent methods, aiming to bring the taste and culture of western style kitchen to China.
The quality of life, from the kitchen to the reconstruction and creation of products to works, is a subversion of a traditional thing. Therefore, the brand needs a more practical brand perception to strengthen the brand consumption imprint.
The origin of MK comes from the essence and design inspiration of Italy. From the exposure of MK terminal, it is more necessary to graft a value IP to let consumers feel the essence and design inspiration of Italy. From the perspective of Moyan Handao, MK's brand memory can be realized by grafting celebrity IP, enabling MK Michelangelo's creation art. One is from stone to unprecedented works, the other is from metal materials to household appliances, and from metal materials to electrical components, The evolution from products to works is an artistic creation for brands and categories. The artistic setting of dishes from raw materials to tables is also an artistic creation for consumers
服务品牌年销售额超5000亿+。20年来深度沉淀行业竞争生态研究,为品牌建立体系化的零售竞争力,解决更好卖货背后的品牌体系与营销体系布局,围绕经销商为什么卖你产品?消费者为什么买你产品?两大维度深入构建品牌零售竞争力与终端零售竞争力。解决更好卖货背后的品牌体系与营销体系布局